The Dior x Air Jordan 1 collaboration was officially announced in December 2019, generating excitement and anticipation among fans of both brands. The collaboration marked the first time that Dior had partnered with a sportswear brand, adding to the exclusivity and desirability of the sneaker. The official release date for the Dior x Air Jordan 1 was set for June 2020, with limited quantities available for purchase.
One of the key factors that contributed to the hype surrounding the Dior x Air Jordan 1 collaboration was the unique design of the sneaker. The classic Air Jordan 1 silhouette was reimagined with luxurious Dior detailing, including the iconic Dior Oblique pattern on the Swoosh and collar, as well as Dior branding on the tongue and insole. The sneaker also featured premium materials such as high-quality leather and suede, further adding to its luxurious appeal.
In terms of pricing, the Dior x Air Jordan 1 was positioned as a premium product, with a retail price significantly higher than the standard Air Jordan 1 models. The limited availability of the sneaker and the high demand from collectors and resellers led to the Dior x Air Jordan 1 being resold at prices far above the original retail price. Despite the steep cost, the sneaker quickly sold out upon its release, highlighting the strong consumer interest in the collaboration.
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